ETHIOPIA – Safaricom has been given the green light to introduce its popular M-Pesa in the market of 110 million people after Ethiopian authorities decided to include the mobile phone-based financial services in the telco’s licence offered in May 2021.
The bidding will be opened in August 2021.
The consortium will start operations in 2022 when Ethiopian authorities say the telco will have the right to operate mobile financial services.
The move marks a departure from the previous directives that only allowed locally owned non-financial institutions to offer mobile money service, dimming the hopes of foreign firms like Safaricom that are seeking a presence in Kenya’s neighbouring country.
“The second licence process which includes mobile money services will not disadvantage the previous winner (Safaricom),” the Director-General of Ethiopian Communications Authority (ECA) told the Business Daily in an interview.
“What will be permitted for the second licensee will be permitted for the first licensee. One thing we may be sure is that the first and second licensee will have the chance to start providing mobile financial services at the same time.”
The Horn of Africa nation sold only one of two full-service licences on offer in May 2021, citing a lower-than-expected price for the second one, which it now wants to offer again.
The Ethiopian government expects prospective bidders to include firms that had expressed interest in the previous attempt to sell the licence but whose bids were deemed insufficient.
“One thing we may be sure is that the first and second licensee will have the chance to start providing mobile financial services at the same time”Balcha Reba – Director General, Ethiopian Communications Authority
The barring of foreign firms meant that for operators like Safaricom to offer the service in Ethiopia, they would need a partnership with Ethio Telecom, which is in line to be privatised through the sale of a minority stake.
The Ethiopian government is also preparing to sell a 45 percent stake in Ethio Telecom, part of a broader liberalisation that includes the auctioning of two new full-service telecoms licences.
A monopoly, Ethio Telecom is seen as the biggest prize due to its huge protected market.
Its subscriber base of 50.7 million makes it the biggest single-country customer base of any operator in Africa.
Players like Safaricom are attracted by the growth potential in that market whose 110 million people means the country offers a penetration rate of 46 percent.
By contrast, Kenya’s 52.2 million mobile phone subscribers give it a penetration of 118 percent.
Mobile money services like M-Pesa have the potential to transform Ethiopia’s economy, as it has done in Kenya, by allowing people to sidestep formal banking systems and send money or make payments at the touch of a phone button.
The ability to access digital banking services is likely to be a game-changer for Ethiopians whose banking sector has no way of transferring funds from one bank to another.
Safaricom is one of several Kenyan firms that have been eyeing the Ethiopian market for years due to the country’s huge population. Ethiopia has kept foreign involvement in the economy at a bare minimum.
However, the country has consistently registered robust economic growth, averaging 10 percent in the past five years, and its ongoing economic reforms look set to strengthen investor sentiment.