Samsung Electronics names new Managing Director for East Africa region

EAST AFRICA – Samsung Electronics has appointed Tae Sun Lee as its East African Managing Director effective January 2022.

He takes over from Seok Min Hong who has been at the helm of the company since September 2017.

Lee previously served as the Strategic Director Integrated Mobility Division at Samsung Electronics South Africa.

Mr. Lee joined Samsung Electronics in August 2003 where he supported mobile operations for key Middle East markets a position he held for five years; he has grown in rank to the position he holds now as Managing director of the East African market.

The firm credited Lee for growing the Samsung mobile market share in South Africa making it South Africa’s most preferred smartphone brand.

“I am very excited to have joined Samsung Electronics East Africa, I believe that this market has a great deal of potential for our Samsung products. I look forward to serving our customers and working together with the East African Team” Said Lee.

Mr. Lee has immense experience in Samsung which he has served for over 18 years, 9 years of which have been in Mobile business in South Africa and others supporting the Middle East and Africa Business from Headquarters in South Korea.

In his new position, he will be responsible for 14 markets that make up Samsung Electronics East Africa.

These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan,  South Sudan, Somalia, Somali Land, Djibouti, Ethiopia, Seychelles, DRC, and the Republic of Congo.

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