Software startup Wamly secures 2nd round of investment to boost marketing initiatives

SOUTH AFRICA – Wamly, a video interview software startup, has secured a 2nd round investment from South African venture capital firm, Knife Capital. The deal sees Davey Gant, Knife Capital partner based in UK, joining the Wamly Board of Directors.

The cash investment will be used to boost marketing initiatives, expand teams and enhance product development. The goal is to cement Wamly’s position as the leading software application for recruiters in the local market, as well as to start executing international expansion plans throughout Africa and beyond.

“Sometimes venture capital investments just fall into place,” says Keet van Zyl, founding partner at Knife Capital.

“I have an immense amount of respect for what Marnus has achieved in the South African entrepreneurial space, and when he told me about his new venture, the team behind it and the Wamly growth metrics, Knife Capital just had to take a closer look.

“We used Wamly for our own recruitment process during the due diligence exercise which underpinned the market opportunity. It has been a seamless journey so far and we are excited about executing on the disruptive growth strategy here!”

Wamly, founded by Francois de Wet in 2018, specialises in one-way video interview software that allows interviewers to send candidates a link where they complete a video interview with a pre-set list of questions and a time limit.

The hiring team is then able to watch and review the interview at a time suitable for them.

There are an increasing number of start-ups, especially in the digital sector, which are growing fast and could in future become an engine of jobs growth.

When entrepreneur and Shark Tank South Africa investor, Marnus Broodryk, tried out de Wet’s video interview software in his own accounting firm, he experienced the time saving benefits.

In this, he saw the potential to help thousands of companies around the world to experience the same ROI in their businesses.

South Africa has a massive unemployment issue, and we don’t have the luxury of letting jobs stay vacant just because of long and outdated hiring processes,” said Broodryk.

Broodryk joined de Wet on the Wamly journey in 2020, challenging the very foundations of how the world has always done recruitment and utilising the latest technology to help the world hire better people faster.

“I joined Wamly 18 months ago and I’m so proud of everything we have accomplished as a company. We have a team of 20+ talented local individuals, have built a world-class product and have received support from some of the biggest names in corporate South Africa,” said Broodryk.

Knife Capital is our ideal partner for this next growth phase with their deep experience and dynamic approach in taking African companies to the global stage.”

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