Sabir Zouhir, General Manager of Himoinsa Maroc, said that the subsidiary’s main objective is to continue carrying out large projects with a local team that understands the needs of the client.
“The new facilities will have a large stock of machinery to ensure immediate delivery to the customer,” he added.
The group’s CEO, Lydia Gracia, said, “The new facilities will allow us to support not only the Moroccan market but also the West African countries with whom we have been working for almost two decades.”
Angola was the first country where the multinational electrical equipment company opened an office 2012.
Himoinsa, part of the Yanmar Group, is a global corporation that designs, manufactures, and distributes power generation equipment.
The Morocco subsidiary brings the total number of subsidiaries that the company owns globally to 12 subsidiaries.
The group’s MENA Region Director, Guillermo Elum, describes the subsidiary as “one of the main milestones set by the company for 2019.”
“This new subsidiary will help us strengthen our presence in Africa and will add to the intensive work being done by the sales team in East and West Africa, as well as the subsidiaries in Angola and Southern Africa,” he added.
Himoinsa has had a presence in the North African country for over 18 years, and the latest fully fledged subsidiary will help the company strengthen its presence in the Moroccan market.
It has provided generators to key installations such as the Tanger Med Port, the new football stadiums like Stade Agadir and Stade Fez, and the emblematic Casablanca Finance City Tower.