Netflix invests US$300k in Kenya to support to support local scholarships for creatives

KENYA – Netflix, a streaming service, has entered into a two-year partnership with the Kenyan Government that will see the latter invest in 3 Kenyan films which are at various stages of production. Under the partnership, Netflix will also allocate US$300,000 (KSh33 million) to support local scholarships for Kenyan creatives as part of its bid to support human capital development…

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Payment solutions provider Pesapal launches solution for entertainment industry

KENYA – Pesapal, a payment solutions provider, has outlined technology-based solutions for the bar and entertainment industry that will help restaurant owners and managers to run their businesses more efficiently. Speaking during the Pesapal Caffé Session, Mercy Kanini Head of Sales – Hospitality sector said their innovative technology solutions have helped restaurants and bars transform how they operate not just…

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Trace Studios appoints Sivan Pillay as its CEO

SOUTH AFRICA – The newly created Trace Studios has appointed Sivan Pillay as its Chief Executive Officer (CEO), effective January 10, 2022. Trace Studios is the result of the acquisition by Trace of the Cape Town-based Okuhle Media Studios that were merged with Trace premium content production and distribution operations. Trace Studios combines 19 years of experience and assets from…

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Liquid introduces gaming bundles to develop e-sports in Zambia

ZAMBIA – Liquid Intelligent Technologies, a unit of Cassava Technologies which is a leading pan-African technology group, has announced the deployment of its new and affordable gaming bundles in Zambia to encourage the gaming and e-sports industry in the country. The launch of these bundles aims to attract a growing and loyal gaming and e-sports market, harness developers and gaming…

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Mobile games publisher Carry1st raises US$20m to scale interactive content across Africa

SOUTH AFRICA – Carry1st, a South African publisher of social games and interactive content across Africa, has raised a US$20 million Series A extension led by Andreessen Horowitz (a16z). This is a16z’s first investment in an Africa-headquartered company – the firm has previously invested in Branch and Zipline, companies with some of its operations in Africa but headquartered in the United States.…

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Netflix commits US$1m towards creative scholarships in Africa

SUB–SAHARAN AFRICA – Netflix, the global entertainment streaming service, has announced a commitment of US$1 million towards the newly-established Netflix Creative Equity Scholarship Fund (CESF) for film and TV students in Sub-Saharan Africa. The scholarship fund forms part of Netflix’s global Netflix Creative Equity Fund launched in 2021 to be allocated to various initiatives over the next 5 years with…

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Media startup Minly acquires Dubai-based celebrity platform Oulo

EGYPT – Minly, a media and entertainment startup, has announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region, as it expands within the MENA region. Co-founded in 2020 by Mohamed El-Shinnawy, Tarek Hosny, Bassel El-Toukhy, Tarek ElGanainy and Ahmed Abass, Minly allows users to buy personalised video messages and shoutouts from their favourite celebrities.…

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Spotify selects integrated marketing agency Irvine Partners to manage its operations in Africa

AFRICA – Spotify, the audio streaming company, has selected Irvine Partners, a multi-national public relations and integrated marketing agency, to manage Spotify communications in Sub-Saharan Africa. They commenced work last month, heading up all PR activities in Nigeria, Ghana, Kenya, Uganda, and Tanzania. Spotify is the world’s most popular audio streaming subscription service, with a community of more than 356…

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Esports platform GBarena raises six-figure pre-Series A funding

EGYPT – The Cairo-based e-sports and tournaments platform GBarena has successfully raised six figures in its latest funding round led by key angel investors Ahmed Aboudoma, Kushal Shah, and HIM Angels VC network.  Founded in 2016 backed by Cairo’s AUC Vlab, the fast-growing esports and tournaments platform Gbarena set forth to create an online gaming community connecting gamers with tournaments…

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YouTube appoints Addy Awofisayo as Head of Music, Sub-Saharan Africa

SUB-SAHARAN AFRICA –  YouTube has announced the appointment of Addy Awofisayo as Head of Music, Sub-Saharan Africa for YouTube and YouTube Music. Addy will be in charge of YouTube Music’s business and partnership teams in Sub-Saharan Africa, and she will report to the Head of Music, YouTube EMEA. Addy Awofisayo, incoming Head of Music, Sub-Saharan Africa said: “Music is a powerful…

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