Africa online marketplace Jiji rebrands Cars45 to Jiji Cars

AFRICA – Jiji, an African online marketplace has renamed Cars45 brand to Jiji Cars in a bid to consolidate and strengthen Jiji’s positioning in the car dealership market. The move has been triggered by the fact that car sales and inquiries are among the top five reasons people visit the Jiji site. Apart from real estate, the search for affordable…

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Jiji completes acquisition of Ghanaian rival Tonaton in a consolidation move

GHANA – Classifieds site Jiji has acquired Ghanaian-based classifieds site Tonaton in a consolidation move in Ghana adding to its leading market positions in Kenya, Uganda, and Tanzania, the amount of the transaction was undisclosed. Tonaton, a subsidiary of Saltside, was the main Jiji competitor in Ghana at the time of its purchase by Jiji earlier this month. The acquisition…

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