Tag: Rebranding

Solar firm Mobisol rebrands as ENGIE Energy Access Kenya

Editor

KENYA – ENGIE Mobisol, a Kenyan Pay-As-You-Go (PAYGo) solar industry firm has changed its name to ENGIE Energy Access Kenya (EEA Kenya) as it plans to increase access to affordable solar energy solutions to off-grid customers through the Pay-As-You-Go model. This comes after the parent company ENGIE integrated ENGIE Mobisol with Fenix International, another SHS company and mini-grids provider early last year. This integration puts the company in a unique position as the only energy player offering end-to-end off-grid energy solutions with both solar home systems and mini-grids under one…

Read More

Real estate company El Asreya Development rebrands as part of its strategic and expansion plan

Editor

EGYPT – El Asreya Developments, a leading real estate company, has been rebranded as Atric Developments, as part of its strategic and expansion plan to keep pace with developments in Egypt’s real estate market. Chairperson of Atric Developments Ashraf Naguib said in a press conference that the move comes after very detailed and accurate studies of the market. He added that the company delivered recently the Divina Gardens project, the first villa compound in Shorouk city, which was sold out and delivered a year earlier than scheduled. Naguib praised the…

Read More

Caltex to rebrand as Astron Energy

Editor

SOUTH AFRICA – Caltex is rebranding its 850 plus Caltex-branded service stations in South Africa and Botswana as Astron Energy in what has been described as one of the local fuel industry’s largest ever logistical undertakings. Astron Energy has been operating the Caltex brand under license since Glencore South Africa Oil Investments took a majority stake in former Caltex parent company Chevron South Africa. Although Astron Energy hasn’t revealed the new branding or the exact plans for its 850 sites, acting CEO Braam Smit promised that a vibrant new look…

Read More

BioTherm Energy rebrands as BTE Renewables with a focus on the future

Editor

SOUTH AFRICA – Africa’s leading renewable energy development platform BioTherm Energy has rebranded as BTE Renewables as it focuses on the future. BTE Renewables then known as BioTherm Energy, was acquired by Actis, a global impact investor, in August 2019 with the intention of becoming the leading renewable energy development platform and independent power producer on the African continent. Strategic business positioning sessions galvanised their intentions and facilitated the alignment of the leadership team around their mission with an aim to responsibly deliver renewable energy to the people of Africa,…

Read More

Rubis Energie plans to invest US$25m in network expansion in Uganda

Editor

UGANDA – French multinational oil marketing company Rubis Energie, plans to invest up to US$25 million in rebranding of newly acquired Kenol Kobil and delta fuel stations in Uganda over a three to four years period based on demand for their products. Jean-Christian Bergeron, the Group Managing Director of RUBiS Energy East Africa said they will continue to invest heavily in the market through modernization of our existing retail outlets into state-of-the-art service stations as well as constructing new ones. He said the cost of rebranding an outlet ranges between…

Read More

Total rebrands as TotalEnergies, transforms into a broad energy company

Editor

WORLD – Shareholders of French energy giant Total have approved, almost unanimously, the resolution to change the company’s name to TotalEnergies, reflecting its strategic transformation into a broad energy company. In tandem with this name change, TotalEnergies is adopting a new visual identity. “Energy is life. We all need it and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate challenge, we are moving forward, together, towards new energies. Energy is reinventing itself, and this energy journey is ours. Our ambition is…

Read More

Liquid Telecom Kenya rebrands to Liquid Intelligent Technologies, establishes itself as the digital service partner of choice

Editor

KENYA – Liquid Intelligent Technologies Kenya, part of the Liquid Intelligent Technologies group, a pan-African technology company, has unveiled its new brand identity, reflecting the organisation’s extensive business transformation from being a telecommunications and digital services provider to a full one-stop-shop technology group for local businesses. Over the last two decades, Liquid has firmly established itself as the leading pan-African digital infrastructure provider. The rebrand to Liquid Intelligent Technologies highlights the organization’s expansion of its Cloud business, Cybersecurity services, and other technologies added to its existing telecoms and connectivity capability.…

Read More

AXA Mansard Pensions Ltd rebrands to Tangerine Pensions Ltd after its acqusition

Editor

NIGERIA – AXA Mansard Pensions Limited has announced a rebrand and change of name to Tangerine Pensions Limited, this is after receipt of all necessary approvals from the National Pension Commission (PenCom). This follows completion of the acquisition of 100% of AXA Mansard Pensions Limited’s equity by Eustacia Limited, a company controlled by Verod Capital Management Limited. Verod is a leading West African private equity firm, focused on creating economic value across Africa. The firm is active across various sectors, including, life and general insurance, other financial services, light manufacturing,…

Read More