Rebranding | CEO Business Africa

Agricultural equipment firm Grosso Foods B.V. rebrands as Grosso.Africa, reveals expansion plans

January 10, 2022January 10, 2022

TANZANIA – Agricultural investment and advisory partner, Grosso Foods B.V., has transitioned into Grosso. Africa, a Tanzania-based distributor with a hands-on focus on the distribution of conservation agriculture equipment and smart farming solutions. The rebrand highlights the company’s growth and strategic expansion plans with an unveiling of a new website redesign to reinforce its growing business model. “Our new name…

Solar firm Mobisol rebrands as ENGIE Energy Access Kenya

November 24, 2021November 24, 2021

KENYA – ENGIE Mobisol, a Kenyan Pay-As-You-Go (PAYGo) solar industry firm has changed its name to ENGIE Energy Access Kenya (EEA Kenya) as it plans to increase access to affordable solar energy solutions to off-grid customers through the Pay-As-You-Go model. This comes after the parent company ENGIE integrated ENGIE Mobisol with Fenix International, another SHS company and mini-grids provider early…

Real estate company El Asreya Development rebrands as part of its strategic and expansion plan

October 5, 2021October 5, 2021

EGYPT – El Asreya Developments, a leading real estate company, has been rebranded as Atric Developments, as part of its strategic and expansion plan to keep pace with developments in Egypt’s real estate market. Chairperson of Atric Developments Ashraf Naguib said in a press conference that the move comes after very detailed and accurate studies of the market. He added…

Caltex to rebrand as Astron Energy

August 5, 2021August 5, 2021

SOUTH AFRICA – Caltex is rebranding its 850 plus Caltex-branded service stations in South Africa and Botswana as Astron Energy in what has been described as one of the local fuel industry’s largest ever logistical undertakings. Astron Energy has been operating the Caltex brand under license since Glencore South Africa Oil Investments took a majority stake in former Caltex parent…

BioTherm Energy rebrands as BTE Renewables with a focus on the future

June 22, 2021June 22, 2021

SOUTH AFRICA – Africa’s leading renewable energy development platform BioTherm Energy has rebranded as BTE Renewables as it focuses on the future. BTE Renewables then known as BioTherm Energy, was acquired by Actis, a global impact investor, in August 2019 with the intention of becoming the leading renewable energy development platform and independent power producer on the African continent. Strategic…

Rubis Energie plans to invest US$25m in network expansion in Uganda

June 14, 2021June 14, 2021

UGANDA – French multinational oil marketing company Rubis Energie, plans to invest up to US$25 million in rebranding of newly acquired Kenol Kobil and delta fuel stations in Uganda over a three to four years period based on demand for their products. Jean-Christian Bergeron, the Group Managing Director of RUBiS Energy East Africa said they will continue to invest heavily…

Total rebrands as TotalEnergies, transforms into a broad energy company

June 2, 2021June 2, 2021

WORLD – Shareholders of French energy giant Total have approved, almost unanimously, the resolution to change the company’s name to TotalEnergies, reflecting its strategic transformation into a broad energy company. In tandem with this name change, TotalEnergies is adopting a new visual identity. “Energy is life. We all need it and it’s a source of progress. So today, to contribute to the…

Liquid Telecom Kenya rebrands to Liquid Intelligent Technologies, establishes itself as the digital service partner of choice

May 21, 2021May 24, 2021

KENYA – Liquid Intelligent Technologies Kenya, part of the Liquid Intelligent Technologies group, a pan-African technology company, has unveiled its new brand identity, reflecting the organisation’s extensive business transformation from being a telecommunications and digital services provider to a full one-stop-shop technology group for local businesses. Over the last two decades, Liquid has firmly established itself as the leading pan-African…

AXA Mansard Pensions Ltd rebrands to Tangerine Pensions Ltd after its acqusition

April 28, 2021April 28, 2021

NIGERIA – AXA Mansard Pensions Limited has announced a rebrand and change of name to Tangerine Pensions Limited, this is after receipt of all necessary approvals from the National Pension Commission (PenCom). This follows completion of the acquisition of 100% of AXA Mansard Pensions Limited’s equity by Eustacia Limited, a company controlled by Verod Capital Management Limited. Verod is a…