The news is set to bolster the company’s offering in Togo, with the Maroc Group’s H1 financial results revealing that the company saw a 13.8% decline in subscribers, compared to the same period in 2019.
“This cable will develop and improve international coverage and connectivity, especially national connectivity. It has a great capacity which will allow internet users to surf properly,” Abdellah Tabhiret, managing director of Moov-Africa Togo, said.
“This cable will develop and improve international coverage and connectivity, especially national connectivity.”Abdellah Tabhiret – Managing Director, Moov-Africa Togo
Maroc Telecom acquired a 95% stake in Togo’s incumbent mobile operator, Atlantique Telecom Togo, back in 2015 and has been fully consolidated into the parent company’s financial statements since then.
At the start of 2021, Maroc Telecom rebranded its eleven subsidiaries in Africa as Moov Africa, in order to unite its companies on the continent under a single identity. This included: Gabon Telecom, MAURITEL, Moov Benin, Moov Centrafrique, Moov Cote d’Ivoire, Moov Niger, Moov Togo, SOTELMA-Mali.
“This new identity illustrates the vision of the Maroc Telecom group “Africa on the move”, which lies in the principle of sharing the group’s know-how and its capacity for innovation for the benefit of the countries in which it operates,” said Maroc at the time.
With the announcement, the company hopes to regain the trust of its subscribers. Indeed, from the first half of 2019 through the first half of 2020, the telecom operator lost around 500,000 users (dipping from 3.608 million to 3.108 million), according to data released by its parent company, Maroc Télécom.
Present in Morocco (domestic market), in Benin, in Burkina Faso, in Côte d’Ivoire, in Gabon, in Mali, in Mauritania, in Niger, in the Central African Republic, in Chad and in Togo, the operator who claims more of 70 million customers on the continent wants to unite its subsidiaries around a common identity.
The Gabonese subsidiary of Maroc Telecom, Moov Africa Gabon Telecom, was chosen to lead the communication campaign common to all the countries in which the group is present. French judoka Teddy Riner lends his image to this seduction operation.
This rebranding is intended to support Moov’s engagement and efforts with the 10 million customers the company serves every day.