This comes three months after the car distributor’s local parent firm CFAO and Michelin was given the go-ahead by Competition Authority of Kenya (CAK) to form a joint venture to sell tyres locally and in Uganda.
This came up during the launch of the Sh15 million (US$0.15m) Westlands tyre center- as the car distributor branches out to grow its revenue streams.
Toyota Kenya Managing Director, Arvinder Singh Reel, said “Over the years our core business been vehicle maintenance and repair and supply of parts, with tyre services being offered by other players in the market.
“However, in ensuring our customers get a wholesome one-stop-shop in vehicle care, Toyota Kenya with the support of Tydia will manage the distribution of Michelin premium quality tyres through our 31 service centers.”
“Tydia’s main function is the importation and distribution of Michelin and BF Goodrich tyres to our customers in Kenya. Through our partnership we have a potential to support more than 5,000 customers who monthly visit our service centers across the country.”
To grow this new arm of business, Toyota Kenya said, it will open additional tyre centres across the country in the coming months as it gears towards providing all-inclusive after-sale services to its customers.
“The tyre centres are meant to help Toyota to deliver complete service packages to our customers,” said Mr Reel.
“You can now be assured of durability and minimal downtime when it comes to servicing your vehicle tyres with us. At Toyota, we take pride in our strength.”
Locally service providers such as AutoXpress and Kingway Tyres, dominate the local tyre business.
Toyota Kenya Limited is the authorized distributor and service provider of Toyota, Yamaha, HINO and Suzuki brands in Kenya. Toyota Kenya Ltd was incorporated in 1997 as a subsidiary by Toyota Tsusho Corporation (TTC) the trading arm of Toyota Motor Corporation.